What is SEO – Step by Step Guide 2021

what is seo and how it works

30.7 million small businesses are there in the United States itself in the world. And in high competition, you want to stand out from the crowd? If you want to attract your customers online, then you have two ways, either use paid ads(Facebook, Google, etc) or use SEO. If you have a budget and have no patience then you can do paid ads, or if you have no budget and have patients then you should do Search Engine Optimization (SEO). In this article, I’ll explain everything about SEO and how you can stand out from the crowd by doing SEO on your website or blog.

What is SEO and How it Works

Search Engine Optimization(SEO) is the process of optimizing a website for relevance and increasing its authority by solving user queries.

How Do Search Engines Work

On-page SEO is all about relevancy. The search engines need to understand what your website is about that’s why the right title, description, and keywords in the content of the website are important. This is usually the responsibility of the webmaster as the website owner has control over what is displayed on the web page.

A webmaster can communicate with the search engines and explain about the website. Google Search Console is a way by which a webmaster and the Google Search Engine can communicate.

Off-page SEO is about quality. When other website and if you have more backlinks, then the page is considered to be important and it will rank better. Links will happen when the quality of the website is high.

Why SEO is Important

Why SEO is Important

Why do we need SEO? Here are some points about importance of SEO:

Traffic from the search engines is in-bound and hence the quality and intent are high. Inbound traffic means people are looking for us. Outbound traffic called if we look for people. People with the same potential customers.

Google organic search listings get 100x more clicks than paid ads listings on search.

Always rank with long-tail keywords.

You can boost your organic search traffic from your existing audience base through content on social media as well and it will give you traction.

What is On page SEO

What is On page SEO

If you understand what people want and create content for them, SEO will take care of itself. On-page SEO is just about a good user experience. Off-page SEO is just about good distribution(part of marketing). In easy words, Onpage SEO is a way to optimize your page for the relevancy of keywords to help search engines understand and organize your content.  

Different Elements of SEO

Title Tags: A title tag is that HTML element which uses to identify the title of a webpage.

Limit of 50-60 characters or 560 pixels.

Title = Headline

User first approach but use primary keyword in the title.

Front-load your keyword – helps for CTR too.

You can use RankMath to edit this.

CTR – Click Through Rate

Meta Description: It is a type of an HTML which allocates and provides a brief summary of any web page.

Lesser than 160 characters.

User first approach but use primary keyword in the description naturally.

NOTE: Meta descriptions are not a direct ranking factor according to Google but they improve CTR which has an impact on ranking.

Header Tags: HTML header tags use to differentiate between headwinds and sub-heading in a page from the rent of the content itself.

Header tags create information hierarchy both for users and crawlers.

Use only 1 h1 tag per page. Use primary keyword in h1, use secondary and LSI in h2-h4. Do not skip levels!

URL: URL stands for Uniform Resource Locator. 

It is basically the address of a web page.

User first approach but use primary keyword in the URL.

Avoid stop words(a, the, of, or, etc.)

URLs are case sensitive, avoid underscores and spaces and keep it short. 

For thumb rule, make sure all of the Urls are in lower case.

Use hyphens in case of underscores.

Images: Images give you more real estate and also traffic.

You can use different image providing companies like Unsplash, Pixabay, Flickr or Google to find images.

Use your keywords as filename.

Use your keywords in alt tags.

How to Write an Introduction

Use the A-R-B formula: Attention, Reason, Benefit

Attention: Use a story, shocking statistic, ask a though-provoking question, use an analog.

Reason: What made your write this content?

Benefit: How are your users going to benefit from your content?

Use your primary keyword naturally in the introduction.

The Body: Use your primary, secondary, LSI keywords at least once, naturally throughout your content.

Don’t FORCE your keywords make sure it’s grammatically correct. Don’t STUFF your content with keywords.

What is Off page SEO

What is Off page SEO

Off page SEO refers to the activities you perform outside your website to increase it’s authority.

The most important part of Off Page is link building but there are more different parts that come under it.

What is a Backlink?

It is an incoming hyperlink which comes from one website to another.

Why are Backlinks important?

Even today, it is one of the most important and biggest ranking factors. 

A backlink is a way of word of mouth marketing from one website to another.

Then more relevant quality votes it gets the better results you have.

To understand further, we need to understand link quality and link juice.

Link Quality: Every page will have a quality score which is PageRank(PR)

It ranges from 0-10. Higher the PageRank the better the quality.

PR is no more publicly visible but still in use.

Third party metrics like DA/PA and DR/UR can be used to guage PR.
Link Juice: Link Juice is the authority that one website passes to the other.

Relevance, authority, and location of the link matters.

Outbound link (OBL) will also determine how much link juice you’ll get.

Anchor Text: It’s the Text with which you wrap the link with. 

As discussed earlier, anchors tell search engines a lot about the page.

Penguin was released to fight anchor text spam.

Types of Anchor Text

Exact match: In this type of anchor text, Backlink will be exact as keywords. Eg: Grow More Hub is the best way to Learn SEO.

Phrase Match: In this type of anchor text, Backlink will be in a phrase. Eg: Grow More Hub is the best way to Learn SEO.

Brand: In this type of anchor text, Backlink will be in the brand name. Eg: Grow More Hub is the best way to learn SEO.

Naked URLs: In this type of anchor text, Backlink will be the same as a domain URL. Eg: https://growmorehub.com/ 

Generic: In this type of anchor text, Backlink will be in general form. Eg: Click here to learn SEO

LSI Keywords: In this type of anchor text, Backlink will be in the form of one of the LSI Keywords. Eg: SEO is the best way to understand and implement SEO.

Anchor Text Diversity

Exact Match: 2%

Phrase Match: 20%

Brand: 50%

Naked URLs: 20%

Generic: 5%

LSI Keywords: 5%

Backlink Profile

Your backlink profile shows what kind of link point to your website.

A good backlink profile will have:

Backlinks from unique root domains.

Are relevant to yoru website.

Healthy balance between do follow and no follow

High Authority

Anchor text diversity

How to Create Backlinks?

Social Profiles

Relevance, authority, and location of the link matters.

Outbound link (OBL) will also determine how much link juice you’ll get.

Anchor Text: It’s the Text with which you wrap the link with. 

As discussed earlier, anchors tell search engines a lot about the page.

Penguin was released to fight anchor text spam.

Types of Anchor Text

Exact match: In this type of anchor text, Backlink will be exact as keywords. Eg: Grow More Hub is the best way to Learn SEO.

Phrase Match: In this type of anchor text, Backlink will be in a phrase. Eg: Grow More Hub is the best way to Learn SEO.

Brand: In this type of anchor text, Backlink will be in the brand name. Eg: Grow More Hub is the best way to learn SEO.

Naked URLs: In this type of anchor text, Backlink will be the same as a domain url. Eg: https://growmorehub.com/ 

Generic: In this type of anchor text, Backlink will be in general form. Eg: Click here to learn SEO

LSI Keywords: In this type of anchor text, Backlink will be in the form of one of the LSI Keywords. Eg: SEO is the best way to understand and implement SEO.

Anchor Text Diversity

Exact Match: 2%

Phrase Match: 20%

Brand: 50%

Naked URLs: 20%

Generic: 5%

LSI Keywords: 5%

Backlink Profile

Your backlink profile shows what kind of link point to your website.

A good backlink profile will have:

Backlinks from unique root domains.

Are relevant to yoru website.

Healthy balance between dofollow and nofollow

High Authority

Anchor text diversity

How to Create Backlinks?

Social Profiles

Content Syndication

Content Repurposing

What is keyword in SEO
What is keyword in SEO

Keyword Research is 50 percent of SEO. If you do Keyword Research in a proper way, then you did 50% of the work of SEO.

Keywords determine the words that your customers use. It is important for niche selection, positioning content marketing, landing pages, ad copies, paid searches, email subject lines, copywriting, and sales.

Digital Freelancing: SEO Services

SEO is one of the highest in demand service in the digital Marketing industry.

Many businesses do not even have the basic SEO right. They have a typical corporate website with no content. They exist in small niches without much competition.

Usually SEO services can be combined with content writing and creation services.

“SEO Content” will always fetch more earnings for a freelancer than just being a “Content Writer”.

If you combine SEO content with backlink building, brands will be ready to pay higher.

Instead of charging 5000rs for an article, you can charge 25,000rs for an SEO-optimized article published on a publication under the brand name of your client with a backlink. 

Conclusion

In this article, I explained everything about SEO, and I hope now you know what is SEO and how you can do SEO on your website or for your client’s websites. SEO is not a one-night scheme, it takes time, and depends upon several factors. Generally, after doing SEO, you can see results in the next 3 to 6 months. But, again I am saying it depends on several factors so I can’t tell you the exact timeline. If you have the budget and want to see results very soon then you should try Facebook ads. Here are some articles related to Facebook ads.

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