What is Local SEO in 2021 – Step by Step Guide

what is local seo

What is Local SEO

Nowadays, every business either small or big comes online and wants to sell its product or service worldwide. So, for this businesses can do two things, first use paid ads like Google, Facebook, Instagram, etc ads, if they have budget if not then second, optimize your website which is known as Search Engine Optimization (SEO). So, in this article, I’ll explain Local SEO which is a part of SEO strategy. 

Local SEO is all about optimising your online presence so that you attract people offline, in the real world. Local SEO is very useful for physical brick and mortar businesses which rely on customers walking in or finding them online to interact with tehm offline.

How is Local SEO different?

The main difference is that, for local SEO, there is a geographical component to it. Also, unlike organic SEO where you are trying to rank in organic results, with local SEO you are trying to rank in what is called the “Map pack”.

What is Local Listing in SEO

What is Local Listing in SEO

Local listing in SEO is a type of profile in which business name, address and phone number(NAP) and along with other details will be contained. Many local listing websites are available in markets like Google Business Listing, Yelp, Yellow Pages, Justdial etc. where local businesses can list their business details for free and generate traffic and customers for their business. It is one of the very useful and free way to get traffic and customers for your local business. And for this, you don’t need a website, but having said that if you’ve a website, then it will be better.

Importance of Local Business Listing

Before listing your local business in listing websites, you may want to know why you should list your local business? What is the importance of Local Business Listing in SEO? How will you get traffic and customers for free? So, below are 2 importance of Local Business Listing which will answer your all questions:

1. Free advertising for your Business:

After listing your local business, it will show above and below according to how many stars and reviews your business has. And you will get good quality Do-Follow Backlinks. In this way, your website authority will go above.

2. Increase your Brand Awareness

After listing business, people will come in your business listing and came to know about your business and if you have a good amount of good reviews then they will contact you directly from phone or email and also they will go to your shop by driving or foot because you gave your office address, map location, business timing along with other details.

How to do Local SEO

How to do Local SEO

Now I’m going to show you how you can list your local business in Google My Business(GMB) which is pretty easy and friendly. Below are some steps to list your Local Business in Google My Business:

How to do Local SEO

First, add your business name and category. The category is very important, so choose your business category carefully. After that, add your address details like Country, State, City, Pincode, etc. After doing this step, add your business website and phone number, if you have, if don’t then you can skip this step. Now, it’s time to add services that your business gives. And then add your business working hours. And then add descriptions and photos for your business. Now, your business is ready but not completely. It will take around 3 days to be published on GMB.

Local SEO Marketing

Local SEO Marketing

After listing your local business on Google My Business, there are many more listing websites available on Google in which you can list your local business and can get good amount of traffic and customers. And to rank in a business listing website. It depends on many factors:

Complete and Optimised Google My Business (GMB) Listing

Primary and Secondary categories

Consistent and accurate citations

Citations from authoritative websites

Authority of your website

Backlink profile of your website

Location name in On Page elements

Reviews and rating

Proximity of the searcher

How Does Local SEO Works

The main and important question which is related to all this article, how does Local SEO work? So, it simply gives you backlink which will increase your website authority. Which is also known as Citation. In simple words, a local citation is any online mention of the name, address, and phone number for a local business. It is often referred to as NAP and it may or may not have a link to your website. Citations can have links for your business website or can not. it doesn’t matter at all so as long as a mention of your business name your business address and your business phone number is in exactly the same manner across all different websites if there is some mention it is considered as a citation and in local seo terms it is more or less like a backlink itself. But here are two things, you will have no or almost zero control, ratings and feedback that your customers will give for your local business. Because, it depends on them. So, for this, give them value and then they will give good ratings and feedback. In this way your business brand awareness will increase.

Here are some Local Business Listing Websites which I use personally. NOTE: Some are free and some are paid but all are genuine and will give good amount of traffic and customers:

Google

Yelp

Facebook

LinkedIn

Whitepages

Yellowbook

Foursquare

USDirectory.com

Thumbtack

InsiderPages

Local SEO Services
Local SEO Services

After reading till here, I hope you understand very well what is local SEO marketing, how local SEO works, why local SEO is important and how you can gain traffic and customers for free. But, if suppose, you have no time and want an SEO expert to do this job for you then, here are some best SEO experts who give you Local SEO service and can do Local SEO for your Local SEO work for you. 

Candent SEO

Grow More Hub

The Marketing Bro

Labasha

Conclusion

In this article, I explained everything about Local SEO, Local SEO is a very important strategy for small businesses who has a physical store or business. But in another hand, it will also help small businesses who has online business. It is a part of SEO so that it will take some time, after some time, it will give good result if your business gives good value to the customers. If you want me to do Local SEO for your business then you can contact me by filling below form. I hope you read this article, if still you have any problem or doubt then you can comment below.

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